Pink has always been seen as soft, romantic, maybe even a little playful—but in 2025, it’s showing up in a whole new way. While it still carries that gentle charm, designers are leaning into versions of pink that feel more grounded, more refined, and far more versatile than we’ve seen before.
These new takes—earthy, mineral-rich, and quietly sophisticated—are turning up in tile, plaster, paint, and stone. Think tones that borrow from nature: sunbaked clay, soft blush, rose-toned travertine. They bring just enough color to warm a space without overwhelming it. And when chosen with care, these pinks don’t just decorate a room—they anchor it, much like a neutral would, but with a little more soul.
Here are some of our favorite ways pink is being used in design right now—and how to incorporate it into your space with intention.
The Warmth of Pink
Pink is unique in its versatility; it can be soothing, invigorating, or even grounding, depending on its shade and context. Earthy pinks, like terracotta or blush, offer a particularly inviting warmth that can enhance a room’s ambiance. These hues borrow from nature, evoking the comfort of clay and stone, which helps them blend seamlessly with a variety of materials.
Tile: Grounding Elegance
When used in tiles, pink can offer a sophisticated yet welcoming touch, especially in bathrooms. Earthy pink tiles—ranging from soft blush to deeper rose tones—create a rich foundation for a space. Their natural variations and textures contribute visual interest and warmth, making them perfect for both floors and backsplashes. This makes them particularly effective in creating a serene and inviting atmosphere in bathrooms, where a touch of elegance and comfort is always appreciated.
Plaster: Subtle Sophistication
Pink plaster offers a unique way to incorporate the color into a room. Unlike paint, plaster adds depth and texture, contributing to a more nuanced and sophisticated appearance. Earthy pink plaster, with its warm undertones, can turn a wall into a canvas of understated elegance. This approach is particularly effective in creating a cozy and inviting atmosphere in bathrooms, as well as living areas or bedrooms. Its textural quality can enhance the overall comfort and appeal of these spaces.
Paint: Versatile Warmth
Paint is perhaps the most flexible way to introduce pink into a space. Earthy pink paint, like a muted salmon or soft rose, provides warmth without overwhelming the senses. These shades can be used to accent walls, trim, or even furniture, complementing a variety of design styles from modern minimalism to rustic charm. The key is to choose a hue that harmonizes with other elements in the room, enhancing rather than dominating the space.
Stone: Natural Beauty
Incorporating pink stone into design—whether through countertops, tiles, or decorative features—brings an earthy elegance that’s both timeless and contemporary. Pink marble or granite with subtle veining can add a touch of luxury and warmth to a space, grounding it with a natural, enduring beauty. This approach is ideal for creating a sophisticated focal point in kitchens or bathrooms.
The Psychology Behind the Color
The psychological impact of pink in design goes beyond its visual appeal. Earthy pinks often evoke feelings of calm and comfort, making them ideal for spaces intended for relaxation or reflection. These shades are less intense than their brighter counterparts, which can help in creating a serene environment. Additionally, the warmth of pink can enhance social interaction, making it a great choice for areas where people gather, including welcoming receptions at hotels or offices. This creates a cozy, inviting feel that can leave a lasting positive impression on guests.
Finding the Right Pink
Selecting the right pink involves understanding its impact on the space and its interaction with other materials. Earthy pinks offer a versatile, warm option that can be tailored to various design preferences. By thoughtfully incorporating pink into tiles, plaster, paint, and stone, you can create a space that not only looks beautiful but feels inviting and grounded. So next time you’re considering a color palette, don’t overlook pink. Its warmth and versatility might just be the perfect touch to bring your design vision to life.
Images via
0 Amelda Wilde Interior Design
1 Tasmin Johnson
2 Night Palm
3 Night Palm
4 COI Studio
5 CLO Studios
6 COI Studio
