Some closets are just closets. LESET’s feels more like a mood.
The LA-based brand — founded by Lili Chemla in 2019 — turned the everyday chaos of getting dressed into something closer to a ritual: matching sets, buttery fabrics, and a whole philosophy built around the idea that pajamas and real clothes don’t need to be two separate wardrobes. We’ve been low-key obsessed for a while now, so here’s everything we love, from the sets themselves to the actual dream closet they just opened in LA.
Meet the Girl Behind It
Lili Chemla started LESET in the summer of 2019, after years running her first label, LIANA, straight out of Bard College (art history, with a soft spot for photography). She’s called LIANA her unofficial grad school, and LESET the cooler older sister that came out of it — a little more polished, a little more sure of itself. It launched that October on Net-a-Porter, and within weeks Kylie Jenner, Kacey Musgraves, and Selena Gomez were already wearing it. Not bad for a brand that hadn’t been alive a full month yet.
What’s in the Closet
LESET organizes its collection by fabric — cotton, cashmere and wool, knit, satin and crepe, linen — and category, so building a full look feels more like picking a mood than assembling an outfit. That’s the whole trick behind the sets: a top and a bottom that were always meant to live together, cut from the same fabric, so getting dressed stops being a decision and starts being a given.
We’re Swooning, Start Shopping Here
Their New Dream Closet in LA
LESET just opened its first Los Angeles store at Palisades Village — a tiny, curtained space designed by Phoebe Little (who also did their New York store) that opens like a closet door every morning and closes the same way every night. Chemla built it to feel “residential — warm, intimate and collected,” in a neighborhood still rebuilding after last year’s fires, because she wanted the store to belong there, not just occupy the block. A bigger, two-story West Hollywood location is on the way this fall, but this one might be the cutest thing LESET has done yet.
