April has a texture to it. The mornings still carry a chill, the afternoons open up into something warmer, and somewhere in between you find yourself reaching for the one layer that always gets it right.
For us, that layer has always been Naadam.
Their Friends & Family Sale is live now — 25% off best sellers and brand new styles across women’s and men’s. This is the edit we’ve been waiting to share.
Cashmere Has No Off Season
The secret Naadam loyalists already know: lightweight cashmere doesn’t belong to fall and winter. It belongs to every moment that calls for something that feels considered — which, as it turns out, is every season.
Spring is simply when more people discover this. The in-between mornings, the open windows, the days that can’t decide what they want to be — Naadam’s super fine and lightweight styles were made for exactly this kind of weather. Not as a consolation for heavier knits. As their own quiet argument for why cashmere never really goes away.
Their fiber tells this story better than anything. Sourced directly from nomadic herding communities in Mongolia’s Gobi Desert — where extreme temperatures produce longer, finer fibers that pill less and last longer — Naadam’s cashmere drapes differently than anything else at this price point. Weightless enough for April. Substantial enough to feel like something you’ll reach for for years.
limited time 25% off at NAADAM
The Friends & Family Sale: What to Know
25% off best sellers and brand new styles. This is not a clearance event — it’s Naadam opening up their strongest lineup at a price that makes stocking up feel not just reasonable but genuinely smart.
A few things worth knowing before you shop:
- The sale applies to both women’s and men’s styles
- Best sellers move quickly in the most popular colorways — the neutrals and the seasonal brights go first
- New styles are included, which means this is the moment to try something outside your usual rotation
- Naadam’s pieces are designed to last for years, which means sale price or not, you’re buying something that compounds in value every season you reach for it
shop the Friends & Family Sale at NAADAM
Shop Dwell Refine’s Friends & Family Favorites
These are the pieces we’d put in our own cart — spanning the full range of what makes Naadam worth coming back to every season.
For Her
SHOP FEATHERWEIGHT CASHMERE CREWNECK SWATER ($148 $109)
SHOP COTTON FISHERMAN CLINCHED WAIST ZIP UP SWATER ($228 $171)
SHOP LIGHTWEIGHT CASHMERE BOATNECK SWEATER ($148 $109)
SHOP COTTON FISHERMAN CREWNECK SWEATER ($198 $149)
SHOP SIGNATURE CASHMERE PAPERBAG WIDE LEG PANTS ($198 $149)
SHOP SIGNATURE CASHMERE CROPPED PANT WITH PINTUCKS ($198 $149)
For Him
SHOP BRUSHED COTTON SHIRT JACKET ($228 $171)
SHOP SUPER LUXE CASHMERE BOMBER ($458 $344)
SHOP SIGNATURE CASHMERE SHORT SLEEVE BUTTON DOWN ($188 $141)
SHOP CASHMINO WAFFLE V-NECK CARDIGAN ($268 $201)
The Naadam Difference, Still Worth Saying
If you’re new here — welcome. The short version: Naadam was founded on a simple and quietly radical idea. That luxury cashmere didn’t need to cost what it costs everywhere else, and that the people who produce it deserved to be paid more than the industry standard allowed.
By working directly with nomadic herding communities in Mongolia — hand-combing fiber the same way it’s been done for two thousand years — and cutting out the middlemen who inflate the price between producer and consumer, Naadam delivers cashmere that feels genuinely luxurious at a price that doesn’t require a particular kind of audacity to spend.
They’re part of the Sustainable Fibre Alliance. Their herders are paid above market rate. Their goats are treated well. Their grasslands are protected.
